An past client of minewhom I’ll call”Mary,” was a financial planner. She had needed an Internet site to get a few years that just about functioned as an online booklet on her behalf. When Mary came to me, she was searching for other means to create income besides working directly with customers.
Throughout our very first funnel builder secrets I introduced her to the MARKETING FUNNEL. If you picture a funnel, you are aware that it’s wide and open on top, and tiny and narrow at the end. On top of this funnel is the place you want to get as MANY prospects in as possible. At the bottom of the funnel is the HIGHEST PRICED product or service. And at the midst are in-between heights of both services/products and prices.
So as you go down the funnel, then the services and products are priced higher and higher, and also the notion is to maintain people flowing down from the surface to the ground.
First, Have These in the Funnel
Offering something FREE is the perfect way to get a great deal of people in your funnel. Most individuals collect prospects by giving something away free, like a study, an e zine, or a teleclass. When people subscribe for all these goodies, you obtain their names and e-mail addresses, allowing you to contact them .
On very top of all Mary’s funnel was her ezine. And at the base were her pricey one-on-one services. But there was nothing in the exact middle of her attachment.
I see this regularly by lots of solo professionals, such as coaches and consultants. There’s either free or high-fee. This may be the reason lots have so much trouble switching prospects — people usually aren’t prepared to create that huge jump from $0 to several million bucks!
So I helped Mary brainstorm a few information products (“info-products”) and other apps she could quickly make and start to promote.
Info-Products Are a Excellent Solution
By packing your knowledge into info-products, you provide your prospects the chance to”sample” you at a lower price, filling the centre of one’s funnel. Here are a few suggestions to get you started:
Better still, selling these products in your own Web site gives you passive money. In other words, it’s money coming in automatically. It didn’t require your working X hours for Y dollars. Sales can come from 24/7, and you do have to be there.
And don’t forget about teleclasses or teleseminars, delivered over the telephone, and sometimes even Webinars, taught over the web. These will require your direct involvement, but allow you to show many people at the same time. These formats permit you to earn considerably more money each hour, plus they give your prospects access to you for a lower cost than hiring one personally one-on-one.
Let’s look at exactly what Mary’s funnel might look like:
TOP OF FUNNEL:
Free E Zine
MIDDLE OF FUNNEL:
2-CD audio app ($97)
4-week tele-course ($249)
One-hour personal consultations ($250)
2-day live workshop ($997)
Personal mentoring program ($3,000/mo.)
Simply take a few minutes now and sketch out YOUR funnel. See where the pockets are, and begin thinking in exactly what services and products you can include to make it easier for the prospects to sample your own expertise and buy from you.